Maersk signs up for empty container triangulation platform

Shipping giant Maersk has begun to offer a range of new empty container triangulation services in the US and Canadian markets using the Avantida platform, the first ocean carrier to do so in the region.

Empty container triangulation, or the interchange of an intermodal container outside of a marine terminal or yard (also known as ‘street turns’), is an established activity in the US. By using the Avantida online platform Maersk will be able to automate this process, and improve efficiency in its container handling.

The automated request process offered by Maersk will allow dispatchers and planners requesting street turns to receive an accurate response in a matter of minutes, with the aim of generating significant time and cost savings while also reducing CO2 emissions by reducing unnecessary travel.

“Both shipping lines and transporters continue to look for agile, cost-saving tools that can optimise their planning, and our platform has a proven track record of improving efficiency,” said Luc De Clerck, CEO, Avantida.

“The platform has changed the way shipping lines in Europe are doing business, and after our launch in Mexico it was a natural next step to introduce Avantida to the United States and Canada.”

Belgium-based Avantida’s platform is already in use in a number of European countries as well as in Mexico, with more than 4,000 registered companies on the platform carrying out an average of 2,000 transactions a day.

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Rob O'Dwyer

Rob is Chief Network Officer and one of the founders of Smart Maritime Network. He also serves as Chairman of the Smart Maritime Council. Rob has worked in the maritime technology sector since 2005, managing editorial for a range of leading publications in the transport and logistics sector. Get in touch by email by clicking here, or on LinkedIn by clicking here.

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