Singapore Shipping Association forms Digital Transformation Committee

The Committee will be chaired by SSA Councillor Steen Lund

The Singapore Shipping Association (SSA) has announced the formation of a new Digital Transformation Committee, which aims to provide support to local maritime businesses looking to move forward with the integration of technology into their operations.

The Committee, chaired by SSA Councillor Steen Lund, will seek to help member companies change their business models by leveraging digital capabilities to achieve internal efficiencies, reduce costs and improve their services.

Mr Lund will be supported in his work with the Committee by fellow SSA Council Member Teo Teng Seng, who will act as Vice Chairman.

The launch of the Committee formed part of SSA’s inaugural Tech and Demo Day, organised to help shipping companies in their adoption of digital tools by connecting them with technology start-ups in areas ranging from maritime cybersecurity to tele-medicine, and from smart supply chains to using cognitive automation to reduce administrative processes.

The event also featured SME Digital Tech Hub clinics, held under the SMEs Go Digital Programme by the IMDA (Infocomm Media Development Authority), where shipping companies had access to free consultancy on digital needs, government programmes and grants to assist digital adoption by the maritime industry.

“The strong turnout for the Tech and Demo Day—more than 200 participants representing the broad spectrum of Singapore’s maritime community—is a clear signal of the interest among industry players in harnessing technology to strengthen their competitive propositions. The first edition this year focuses on helping bridge maritime SME with nimble technology tailored for their needs,” said Caroline Yang, SSA President.

“I’m also excited that that the Digital Transformation Committee has been formed. This demonstrates a clear commitment by SSA to help our members and the industry chart a sustainable path forward—embracing the challenges and seizing the opportunities—in the age of digital disruption.”

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Rob O'Dwyer

Rob is Chief Network Officer and one of the founders of Smart Maritime Network. He also serves as Chairman of the Smart Maritime Council. Rob has worked in the maritime technology sector since 2005, managing editorial for a range of leading publications in the transport and logistics sector. Get in touch by email by clicking here, or on LinkedIn by clicking here.

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