US companies Tideworks Technology and Brenock Technology have announced the launch of a new joint venture that aims to assist cruise lines in optimising and automating processes as they adapt to new operational requirements following the turmoil of the first half of 2020.
Tideworks is a provider of terminal operating systems (TOS) to a variety of marine sectors, while Brenock offers mobile-ready software applications serving customers across a range of industries, such as hospitality, medical and financial, as well as a number of major cruise lines.
The new joint venture will see the two companies collaborate in leveraging their respective expertise to deliver an improved range of management tools and systems to maritime customers.
“The disruption to the cruise industry has been unprecedented,” said Jason Grant, Vice President of Fleet Technology with Holland America Group.
“We are excited about Tideworks’ and Brenock’s joint venture as we evaluate solutions tailored to our industry and the opportunity to increase collaboration across the maritime sector.”
The joint venture will be supported by Tideworks’ parent company Carrix, and sister company SSA Marine. Carrix’s recent strategic focus has been on developing its business to support the changing needs of the marine industry, and this joint venture is seen as a continuation of the investments made to date.
“We are eager to partner with Brenock to provide technology solutions to cruise lines and terminal operators to help them increase efficiency and save costs,” said Thomas Rucker, president at Tideworks.
“With Brenock as an ally, our collective technology and expertise can help improve operations, solve mission-critical problems for our customers and partners and make a positive impact on their business.”
Manus Walsh, president at Brenock, also commented: “We are dedicated to helping cruise lines innovate and will be there to help them rebuild against serious market challenges. Working collaboratively with Tideworks and its partners will enable us to accelerate this innovation and deliver added value to our customers.”