Container shipping company China United Lines (CULines) has become the latest firm to join the Global Shipping Business Network (GSBN) blockchain platform for digital document exchange.
CULines has launched more than 30 container liner routes to date, covering 41 major ports in 18 countries and regions across Asia, America and Europe, with a particular focus on transport across the Taiwan Strait.
The company has recently invested in improving its digital capabilities to enhance its services, as it aims to build out from its Chinese base to reach the global market. The shipping line currently provides services linking China to Southeast Asia, South Asia, Northeast Asia, Europe, North America and Brazil.
“We are delighted to welcome CULines as the first non-founding shipping line member to our existing network of global shipping liners and other participants of global trade,” said Bertrand Chen, CEO of GSBN.
“Their commitment to become more digital and engage with the global trade ecosystem aligns with our ambition. As the latest member of the consortium, CULines can leverage our blockchain-enabled operating system and Cargo Release to accelerate its digitalisation journey by implementing eDO at ports in Mainland China and Southeast Asia by phases.”
“Already CULines has plans to soon pilot and benefit from GSBN’s comprehensive data platform to increase delivery reliability, streamline operations and embrace digital transformation throughout the whole shipping trade process.”
GSBN’s existing membership includes Cosco Shipping Lines, Cosco Shipping Ports, Hapag-Lloyd, Hutchison Ports, OOCL, SPG Qingdao Port, PSA International and Shanghai International Port Group.