Grieg Green acquires ReFlow

Norwegian ship recycling firm Grieg Green has acquired a majority stake in ReFlow of Denmark, a lifecycle analysis software provider.

ReFlow’s digital platform is used to document the environmental performance of products and companies from a life cycle perspective, with a specific focus is on the maritime sector.

The system allows businesses in the maritime value chain to document products’ carbon footprint and make data-driven ‘greener’ decisions, from raw material and equipment procurement and design, assessing the impact of fuel choices for vessels, operations, upgrades, and retrofits on end-of-life strategies.

Pia Meling, managing director of Grieg Green, will become the new Chair of the Board, with Grieg Maritime Group’s Vidar Lundberg also taking a board seat. ReFlow founder and board member Rasmus Elsborg-Jensen stays on as CEO, as does the rest of the team.

“We sought to offer data-driven and valuable services that keep our customers compliant with regulations, enable their ESG strategy, and make them more competitive,” said Ms Meling.

“The best way to achieve this is by partnering with a data-driven software company that shares our purpose and values. We are happy to have found such a partner in ReFlow.”

“The investment in ReFlow will create considerable business, competence and customer synergies while strengthening our purpose of creating maritime solutions for a better future.”

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Rob O'Dwyer

Rob is Chief Network Officer and one of the founders of Smart Maritime Network. He also serves as Chairman of the Smart Maritime Council. Rob has worked in the maritime technology sector since 2005, managing editorial for a range of leading publications in the transport and logistics sector. Get in touch by email by clicking here, or on LinkedIn by clicking here.

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