Hapag-Lloyd collaborates with ZeroNorth on digital bunker system

Hapag-Lloyd has announced a new strategic partnership with ZeroNorth, which will see the firms collaborate on the introduction of a digital bunker procurement and planning system that will be used by the container shipping company to assist in navigating the energy transition and reducing fuel spend.

“We have a clear strategic direction to advance decarbonisation across our fleet and across our business. To do this, we need to find the right partners – and we believe that ZeroNorth is perfectly placed to enable us to digitalise our bunker procurement and planning activity,” said Jan Christensen, Senior Director Global Fuel Purchasing, Hapag-Lloyd.

“ZeroNorth has strong domain expertise, a proven track record of success in developing and operating industry-leading solutions, and a credible vision for the future of the bunkering industry.”

“Together, we believe that we’ll be able to meaningfully impact how we plan and buy our bunker fuel – by far the single largest lever that we can pull in service of our decarbonisation ambitions.”

The system aims to offer features such as contract and port planning, contract tender capabilities, and a true price algorithm, all of which will be made available to external customers in addition to Hapag-Lloyd.

“We are excited about this impactful partnership with Hapag-Lloyd, which will see us leverage the extensive knowledge and ambition between our two organisations with the aim of transforming the way companies approach bunker planning and procurement during the energy transition,” said Kenneth Juhls, Managing Director ZeroNorth Bunker.

“At ZeroNorth, we believe that the challenges that the industry faces are too large to tackle alone. Partnerships are necessary to succeed, and working with Hapag-Lloyd will see us closely collaborate with another top industry player to help them decarbonise and digitalise.”

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Rob O'Dwyer

Rob is Chief Network Officer and one of the founders of Smart Maritime Network. He also serves as Chairman of the Smart Maritime Council. Rob has worked in the maritime technology sector since 2005, managing editorial for a range of leading publications in the transport and logistics sector. Get in touch by email by clicking here, or on LinkedIn by clicking here.

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