The SMN Vision
Smart Maritime Network is returning to Denmark on 6 October 2021 for the 3rd annual SMN Copenhagen forum.
The shipping industry is being closely watched right now, to see how we will react to and tackle the increasingly critical, and fast approaching, goals set out in the Paris Agreement. Even more so now that the European Commission has unveiled its “Fit for 55” ambitious blueprint - aimed at reducing greenhouse gas emissions in the European Union by 55% by 2030, whilst setting Europe on the path to becoming climate-neutral by 2050.
Digital innovation is going to provide a clearer pathway to achieving these goals but will require an acceleration of development and adoption of viable technologies, as well as increased coordination, standardisation and collaboration – both within the shipping industry itself and also with external stakeholders in the wider transport and logistics chain.
Two inevitable factors – cost impact and the human element - are once again at the forefront of any decision making. Thus, the role of leaders and policy makers is ever more in the spotlight; the long-term sustainability of our industry requires decisive and impactful action around the role of technology to create value in both of these key areas.
SMN’s return to Copenhagen will provide us with the opportunity to investigate the intersection between digitalisation and sustainability and will be a platform upon which to review and discuss ideas and solutions impacting the future of shipping.
Topics to be covered include:
• The Future of Transportation
• Harnessing Data and AI for Supply Chain Efficiency
• Where Digitalisation and Decarbonisation Meet
• Looking at Innovation for a more Sustainable Shipping Industry (Short, Medium and Long Term)
• The Role of Leaders and Policy Makers in Digitising Global Trade
• Building a Coherent and Comprehensive Approach to Digital Transformation
• Leveraging Return on Investment
• The Importance of Purpose in a Digital Transformation Strategy/Recognising the Barriers
• Changing Approaches to Data Sharing and Collaboration
• How Standardisation and Digitalisation is Facilitating Smarter Data Sharing
With an expert line up ready to share their knowledge and experience:
- Andreas Nordseth, Secretary General, Danish Maritime Authority (DMA)
- Andrés de León, CEO, Hyperloop Transportation Technologies
- Bjoern Sprotte, CEO, Ship Management, V.Group
- Dita Bruijn, Director of Operations, PortXchange
- Gavin Laybourne, VP & CIO, A.P. Moller – Maersk (tbc)
- Nicklas Viby Fursund, Partner & Co-founder, Rainmaking Transport
- Michael A. Rodey, Vice President of Corporate Development, Cognite AS
- Peter Schroder, Chief Digital Officer, Maersk Tankers
- Sofia Fürstenberg Stott, Partner, Fürstenberg Maritime Advisory
- Rob O’Dwyer, Chief Network Officer, Smart Maritime Network
- Cathy Hodge, COO, Smart Maritime Network
- And more speakers to be announced
Conference Health & Safety Measures
To safeguard the health and safety of all attendees at the Smart Maritime Network Copenhagen Conference the following measures and guides are being taken.
Now that we are all slowly emerging from the restrictions necessitated by the recent COVID-19 crisis, SMN is very pleased to be returning to hosting our series of conferences to facilitate safe and conscientious in-person meetings with our partners and industry peers. To safeguard the wellbeing of all of our attendees, we will be strictly following the guidelines of the local health authorities in our host countries, as well as adopting best practices recommended by major business conference and event organiser associations, such as PCMA, UFI and AEO.*
In line with current local restrictions and guidelines, the physical event taking place in Copenhagen is for registered delegates only. Please note – your registration is not transferable.
All other guests are invited to join the parallel virtual event, which is free of charge. This will enable sharing of the live and virtual presentations, as well as interaction between all participants.
We are also working very closely with our venue and suppliers to ensure the measures in place during SMN Copenhagen will provide a safe, pleasant and productive experience for all our guests.
On-site & Social Distancing:
- We are using a large space for the conference itself. Conference seating will be at round tables, with seats spaced out at measured intervals to adhere to distancing requirements.
- We will have designated washrooms, catering areas and relevant facilities – to ensure these are limited to our guests and event staff only.
- Before and throughout the conference the venue will follow strict sanitisation and cleaning protocols – this includes sanitising all microphones between each use and providing sanitising gel for speakers to use prior to taking the stage.
- We will strictly follow additional on-site audience hygiene guidelines, such as the provision of hand sanitisation stations throughout the venue for your convenience.
- Notepads and pens will be made available, but these will be from a collection point rather than on table to prevent handling by more than one attendee.
- We will be asking our Sponsors and Partners to limit the amount of physical materials they distribute on-site and instead provide informational resources via a designated downloads section on our website. Sponsors may also send materials to those who request them post-event.
Pre-Event and Arrival:
- There will be a “print at home” or contactless printing badge system. Attendees are strongly encouraged to print their own badge prior to arrival to reduce the need for queuing at the event.
- We will be encouraging and reminding all delegates of the importance of adhering to recommended personal hygiene etiquette, such as washing and disinfecting hands regularly, and wearing facemasks where appropriate.
- Participants will be asked to wear a face mask on entry, if appropriate, in line with local government and health authority advice.
- We will be asking any delegates with any symptoms of illness to refrain from attending the conference.
Trace & Contact:
- It is our policy to ensure that we have full contact details of all guests who attend the event, enabling us to work with local authorities on trace & contact follow-up should that be necessary.
If you would like to discuss any of these measures, or have any questions, please contact:
Cathy Hodge, COO, Smart Maritime Network
*For more information on these guidelines please head to
Conference Agenda // October 6, 2021
- Registration and Refreshments 8:00 AM
- Introduction & Welcome from Smart Maritime Network 9:00 AM
Cathy Hodge, Chief Operating Officer, Smart Maritime Network
- Opening Notes from Conference Chair 9:05 AM
Welcome to the day's events
Sofia Fürstenberg Stott , Partner, Fürstenberg Maritime Advisory
- Keynote Address 1 9:20 AM
Andreas Nordseth, Secretary General, Danish Maritime Authority (DMA)
- The Future of Transportation 9:50 AM
Andrés de León, Chief Executive Officer, Hyperloop Transportation Technologies
- Tea/Coffee Break 10:20 AM
- TBA 10:50 AM
Speaker to be announced
- How Digitalisation will Drive Debarbonisation 11:20 AM
Peter Schroder, Chief Digital Officer, Maersk Tankers
- Panel Discussion: Where Digitalisation and Decarbonisation Meet 11:50 AM
What role does technology have in the race towards decarbonisation?
Moderated by: P. Michael A. Rodey, Vice President of Corporate Development, Cognite AS
Peter Schroder, Chief Digital Officer, Maersk Tankers
Dita Bruijn, Director of Operations, PortXchange
- Roundtable Discussion Sessions 2:00 PM
Each table will focus on a unique topic centred around the Smart Maritime Network goal of establishing better collaboration and standardisation in maritime technology. The roundtable discussions will take place simultaneously with each table host then asked to summarise their discussions for the whole room, to ensure that all participants get the most from their attendance. There will be a total of 10 table discussions to choose from. Delegates are sent the list in advance and invited to choose the table they would most like to join. The tables themselves will last for 30 minutes with 30 minutes for summaries.
- Tea/Coffee Break 3:00 PM
- Panel Discussion: The Role of Leaders and Policy Makers in Digitising Global Trade 3:30 PM
• Building a coherent and comprehensive approach to digital transformation
• Leveraging return on investment
• The importance of purpose in a digital transformation strategy
Bjoern Sprotte, CEO, Ship Management, V.Group
Gavin Laybourne, VP & CIO, A.P. Moller – Maersk (tbc)
Nicklas Viby Fursund, Partner & Co-founder, Rainmaking Transport
- Case Study: Digital Transformation – A Cultural Shift 4:15 PM
Speaker to be announced
- Panel Discussion: The Smart Maritime Council - Changing Approaches to Data Sharing & Collaboration 4:45 PM
How standardisation and digitalisation is facilitating smart data sharing, enabling innovative and value-added services and creating value for the entire supply chain.
Moderated by: Rob O’Dwyer, Chief Network Officer, Smart Maritime Network
Giampiero Soncini, CEO, IB Marine
- Conclusions, followed by the SMN Copenhagen Networking Reception 5:30 PM
Summary of conference proceedings followed by our post-event networking reception - kindly sponsored by Inmarsat.
Anette Dybdal Fenger, Director of Bus Intelligence & Development,
Danish Maritime Authority
Anette Dybdal Fenger has been a division chief at the Danish Maritime Authority since 2016. She has previously worked in a variety of roles for the Danish Business Agency, and also spent time as a company tax law specialist at the Danish Ministry of Taxation, focusing on company restructuring.
Head of Innovation and Research,
Danish Ship Finance
Christopher Rex served as Chief Analyst of Danmarks Skibskredit A/S and has served as its Director since 2012. He has broad knowledge of macroeconomics, financial risk management and international shipping through his position as Head of Research with Danish Ship Finance.
Anton Rhodes is a Project Manager within the IMO’s Marine Environment Division, responsible for implementing the European Union funded and IMO implemented Global MTCC Network (GMN) Project. Mr. Rhodes has 10 years experience as manager and team leader on global projects across the energy and transport sectors.
Steen Erik Larsen,
Head of Mergers & Acquisitions,
Steen Erik Larsen joined Maersk in 1984, and moved to Maersk Technology in 2011 after working in a variety of Maersk Business Units. Notable achievements include co-founding the Maersk Line e-commerce department in 2000 and established the Maersk Line Centre Customer Service function in 2007.
Joost van Ree,
Director Partner Relations,
Joost van Ree is Director of Partner Relations for the Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association. CLIA was established in 1975 and supports policies and practices that foster safe, secure, and sustainable development in the cruise sector.
Head of ONE SEA,
Päivi Haikkola heads One Sea – Autonomous Maritime Ecosystem, working towards an operating autonomous maritime ecosystem by 2025. The Finland-based collaboration project began in 2016, and aims to create an environment suitable for autonomous ships by 2025.
P. Michael A. Rodey,
Senior Innovation Manager,
A.P. Moller - Maersk
Senior Innovation Manager in A.P. Moller-Maersk. Has accountability for the strategic development, direction, and execution of global innovation programs across the entire Group.
He oversees a large portfolio of programs with a combined value of over 1.2 billion USD. Additionally heads the facilitation of the group innovation committee (comprised of all companywide CTOs) where all strategic technology decisions are made.
Deputy Managing Director,
Danish Maritime's goal is to unite the Danish maritime industry further and to develop the organization from primarily focusing on shipyards to encompass the entire land-based maritime industry, especially raising its profile politically. This on-going process has resulted in a significant increase in members of Danish Maritime and a much clearer valuation among Danish decision-makers as to the value of the Danish maritime industry for Denmark.
Erik Christian Lund,
Managing Director, Trade & Transport Impact,
Erik Christian Lund heads up the corporate startup engagement programme “Trade and Transport Impact” at Rainmaking Innovation, facilitating change and innovation in the maritime, transport and supply chain industry. Erik comes with an extensive background from shipping and logistics, combined with many years in technology/telecom, working in the enterprise software space, strategy consultancy and IoT/digital security with stints as a startup.
Asbjørn Overgaard Christiansen,
Head of Innovation & Digitalization,
Asbjorn Christiansen has been heading the innovation and digitalization efforts of Danish Shipping since March 2018, as well as covering a temporary role as acting director for security, environment and maritime research since January 2019.
Director of Operations,
PortXchange, Port of Rotterdam
Making port calls more efficient & greener. Proven track record in shipping, operational excellence, digitalization, project management, change management and people leadership. Strategic thinker and able to put strategy into practice.
Has been applying new technology in industries across the world for more than 20 years, driven large scale transformation/disruption including how it effects business models and value creation. Specialties: Innovation, Applying New Technology (including A.I.), Venture Capital, M&A, Sales & Marketing, Business Development, Management, New Media
Manager, Department of Maritime Technology & Regulation, (br> BIMCO
Responsible for coordinating BIMCO’s initiatives on a variety of technical and regulations related matters including ballast water management, biofouling, ship safety and e-navigation.
An experienced seafarer with 20 years in the maritime sector. Certified as a lead auditor and integrated marine auditor by LRQA (Lloyds Register Quality Assurance).
Communications Officer of the STM Validation Project,
Swedish Maritime Administration
Ulf joined the maritime world and the MONALISA 2.0 project in 2013. He has had leading roles within the Sea Traffic Management (STM) initiative and is currently project manager of STM BALT SAFE. Ulf is the author of several scientific papers on e-navigation and IT infrastructures, and a regular conference speaker.
Head of Policy & External Affairs,
British Ports Association
Before joining the BPA, Mark spent five years working for an MP in the House of Commons as a senior researcher and speechwriter, and previously worked at the Department for Transport and separately in a central role overseeing the Government’s Regional Development Agency strategy. He has also worked in a division of the Bank of New York Mellon in the US.
Director, Mariner Communications
Maritime Media Consultant to a roster of international shipping industry clients. Former maritime journalist with 16 years' experience reporting the shipping and marine insurance markets and former Deputy Editor at Lloyd's List.
Mike Powell is the founder of Cardinal Point Marine, a maritime consultancy. An former solicitor and master mariner, his 35+ year career has seen him working with companies such as BP Shipping, Glencore's ST Shipping and Maersk Tankers.
Peter Anderson a member of the board at GTT Analytics, and has 35 years of experience in maritime services, data and technology, specialising in commercial strategy, business development, and marketing.
Shipping Company VIP Pass
- Free conference registration for qualifying vessel operators (includes ship owners, ship managers, ship builders, ports & terminals, and other selected industry stakeholders - subject to confirmation by the organisers).
Conference Delegate Pass
- Delegate pass for admission to all conference sessions, and the evening Networking Party. (*Early Bird discount expires September 5, 2021. Discounts are available for multiple delegate bookings)