Oceaneering launches new tech company OceanSMART

Oceaneering has launched a new technology business called OceanSMART, which will offer a combination of software as a service (SaaS) products and data science tools and services to provide cargo owners with real time visibility of vessels, cargoes, and maritime assets.

The portfolio currently includes SaaS products like SMART Position and SMART Analytics, integrating data science algorithms that have been developed to analyse port and terminal performance in near-real time with predictive analytics.

On the resourcing side, OCEAN Demurrage and OCEAN Barge products are available for management of various related operational activities, and a new SMART AIS mobile app has also been developed to track vessel and cargo movements.

The company says that it expects to launch several new software products, data science algorithms, and resourcing services over the next 12 months to expand the product line.

Oceaneering’s Maritime Intelligence and Technology team has been working over the past 18 months to develop the OceanSMART offering to address what it perceives as a lack of transparency and data availability in the bulk commodity cargo logistics industry, which creates significant waste.

“Ever since I started off as an 18-year-old customs clerk in the port of Durban, South Africa, it has always mystified me how little awareness there is of the amount of money being wasted by cargo owners,” said OceanSMART Managing Director, Bryan Phillips.

“Fundamentally, the more inefficient a cargo movement is, the more money several parties handling this cargo make, and this is ultimately paid for by the cargo owners. That is why, three years ago, I set out to start a business that intends to rectify this issue and change the industry.”

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Rob O'Dwyer

Rob is Chief Network Officer and one of the founders of Smart Maritime Network. He also serves as Chairman of the Smart Maritime Council. Rob has worked in the maritime technology sector since 2005, managing editorial for a range of leading publications in the transport and logistics sector. Get in touch by email by clicking here, or on LinkedIn by clicking here.

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