SEDNA and OrbitMI announce platform integration

SEDNA has announced a new agreement to integrate its email management platform with OrbitMI’s maritime software products.

The integration has already been deployed on a trial basis at tanker shipping company Stena Bulk and will now be made available to other shipping companies to allow data to more easily flow across the two platforms.

“The integration between Orbit and SEDNA has the potential to transform the way we work,” said Phil Thompson, General Manager, Commercial Operations at Stena Bulk.

“For instance, clicking on a vessel name in SEDNA’s email-based interface opens the visualisation of that same vessel in Orbit’s rich dashboard and map interface. That saves us time. Every minute not doing administrative tasks is a minute we can focus on our main job, and that’s optimising the operational efficiency of our vessels.”

The new deal will allow users of both digital tools to have better access to information on vessel activities like voyage status, position in the ocean and deviation alerts to ETA, speed, and consumption, within one platform.

The integration is available to access both on SEDNA’s web browser interface and mobile app. 

“The major disruptions recently experienced across ocean freight operations turned the maritime industry on its head. The sector now needs to take advantage of innovative approaches, including digital technologies, to avoid facing a similar scenario in the future,” said Bill Dobie, Founder and CEO of SEDNA.

“Our new integration with OrbitMI echoes this call. Through working as ‘one’, this partnership enables vessel managers to access critical information for quick insights and action all in one place. Altogether, this creates greater supply chain visibility and improved business performance, advancing our shared vision to progress data transparency and collaboration across the sector.”

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Rob O'Dwyer

Rob is Chief Network Officer and one of the founders of Smart Maritime Network. He also serves as Chairman of the Smart Maritime Council. Rob has worked in the maritime technology sector since 2005, managing editorial for a range of leading publications in the transport and logistics sector. Get in touch by email by clicking here, or on LinkedIn by clicking here.

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