Wallem completes branding and strategy refresh

Wallem has announced that it has undertaken a corporate rebranding and changed its logo to reflect the updated strategy the company has moved towards under new CEO Frank Coles, with the goal of becoming a provider of “technology-driven maritime solutions in a customer-centric and transparent manner.”

Wallem has initiated a shift in its service offering under which it intends to harness the latest technology to improve asset management transparency and efficiency, as part of a programme intended to enhance its range of offerings in safety management and compliance, crewing, training, asset and commercial management, and ship agency.

This change in focus will also see the company to move to introduce new services it feels are required by vessel owners in the modern maritime market, such as technology consultancy.

“Giving owners a clearer view of fleet performance and operational status paves the way for building a more constructive relationship. Wallem has an opportunity to grow by taking the initiative in tackling the shortcomings of the traditional model,” said Mr Coles, noting that a lack of transparency is inhibiting collaboration and preventing owners from maximising the return from their vessels.

Mr Coles aims to utilise technology at fleet-level, to maximise asset utilisation, at vessel-level, to help individual ships run at peak operational capacity, and at owner-level to address ever more stringent regulatory requirements and support emerging trends in digitalisation.

“We want to be consultative experts and provide world-class support to owners as they grapple with industry-wide challenges such as IMO’s sulphur cap and the menace of cyber-threats, whilst maintaining a competitive edge in an increasingly tight market,” Mr Coles adds. 

“These are the issues shipping is contending with as we head into the 2020s and the current approach to shipmanagement just isn’t compatible. By identifying what matters, our new vision sets us on a path to fix that disconnect once and for all.”

“There is no industry inherently more global in nature than shipping. In today’s interconnected world – both technologically and economically – there is no justification for regional variations in how owners are supported.”

For a more in-depth look at Wallem’s new approach to digitalisation, check out the SMN Interview with Frank Coles here.

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Rob O'Dwyer

Rob is Chief Network Officer and one of the founders of Smart Maritime Network. He also serves as Chairman of the Smart Maritime Council. Rob has worked in the maritime technology sector since 2005, managing editorial for a range of leading publications in the transport and logistics sector. Get in touch by email by clicking here, or on LinkedIn by clicking here.

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