Maritime technology provider FrontM has partnered with e-commerce platform Sailor’s Cart to launch an integrated seafarer digital shopping service in Singapore.
The service is delivered through FrontM’s maritime application, onship, and can be activated across existing crew platforms operated by shipping companies and maritime service providers.
The integration allows crew members to browse items, place orders, and request supported services before their vessels arrive in Singapore
“Seafarers bring the world’s goods to shore, but there has not always been a dependable way to bring those goods back to them,” said Captain Akee Sharma, Founder and Chief Executive of Sailor’s Cart.
“We created Sailor’s Cart to offer seafarers greater convenience, transparent pricing, and access to trusted products.”
The platform allows ship staff to consolidate individual requests into a single vessel order, reducing delivery costs and simplifying onboard fulfilment. The system is designed to streamline delivery by removing the need for shipping companies to manage separate applications and commercial agreements.
“Seafarer welfare cannot depend only on isolated campaigns or individual applications. It must become part of the everyday digital infrastructure supporting life at sea,” said Venkat Ramakrishnan, Head of Product at FrontM.
“Sailor’s Cart demonstrates how FrontM can shorten the journey from a valuable maritime service to practical adoption onboard. Providers can integrate once, while shipping companies can make the service available through platforms their seafarers already know and use.”
Further development of the product is planned to include capabilities including an eWallet for payments, employer-funded credits, rewards and welfare allowances, an AI-powered shopping assistant, and automated order updates, delivery notifications and tracking.
